2K Brings Onboard Apex Legends Developer to Rescue Troubled Hero Shooter Project Ethos

The renowned publisher has welcomed Ben Brinkman from Respawn Entertainment to lead the development team at their internal studio, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as Project Ethos.

Leadership Shift Follows Poor Response

The new appointee takes on the role of studio head at the development studio following the dismissal of previous head Michael Condrey, who was removed from his post due to Project Ethos' disappointing unveiling last fall.

Recently, 2K president a key figure updated team members about this strategic move through an internal memo, which stressed that playtesting had revealed the necessity for a clearer direction.

The president stated that the developers is now reimagining the project with a renewed approach, aiming to better meet player expectations.

Trend of Strategic Hires

This announcement follows a comparable action taken by the publisher in the summer, when they hired Rod Fergusson from Blizzard to assist with the beloved franchise studio Cloud Chamber.

Below is the complete text from the president's communication:

Dear Team—

I understand you all just wrapped up your meeting - I hope you’re as enthusiastic as I am with the good news. Last time I sent you all a update, I mentioned the following: “I am confident in this team. You all are some of the most driven and creative creators we have had the opportunity to work with - and we’re excited for that collaboration to persist.”

With your dedication and flexibility, especially over the last year, you continue to prove that.

The community feedback from last fall’s the game demo was informative. It affirmed the appeal of a action-packed game but indicated we still had refinements needed. It highlighted the need for a more distinct vision.

It has been motivating to see how far you’ve progressed. You accepted the criticism to mind and overhauled Project ETHOS with a refreshed vision - one that’s positioned to fulfill its ambition to our audience.

The trust in Project ETHOS increases every day. To advance the incredible advancement you’ve made, I am thrilled to welcome the new hire as the latest Lead of 31st Union. After some time of talks, he starts with us on the specified date.

His leadership and expertise in the PVP shooter space is considerable, having spent the past decade and a half producing and leading some of the most recognizable titles in the industry, such as Call of Duty: Black Ops, and more recently, the battle royale hit.

Please join me in greeting Ben next week. We are all looking forward to continue seeing the progress of Project ETHOS in the weeks to come.

The President

Experience of the New Head

The appointee currently serves in the role of executive producer and head of production at the renowned studio for Apex Legends. He earlier was employed at Treyarch and Activision in diverse development positions on the Call of Duty series, and, before that, had assignments at 2K and Electronic Arts.

Game Details and Vision

The upcoming game was announced in last year in conjunction with a public demo. Initially, the developers described the game as a "free-to-play, 3rd-person action-packed experience and an exciting step forward on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to suit your personal playstyle," the official summary reads. "Face the opponents with unique powers, challenges, and challenges that evolve every round. Do you leave securely with your valuable rewards? Alternatively go big, put it on the line, and hope your team can secure victory? The choice is in your hands."

Project Ethos does not have an confirmed release date or supported systems, but enthusiasts can anticipate further news as creation continues.

Robert Rodriguez
Robert Rodriguez

An avid adventurer and sports enthusiast, Jax shares insights from years of exploring extreme terrains and pushing boundaries in action sports.